Advertising and the Transition to Digital Marketing

As you can see, digital advertising went from just under 10% of all advertising in 2006 to over 62% currently.  There is a reason that newspapers have struggled when you realize that amount of ad revenue they have lost during that period, coupled with a major recession.
One of the many benefits of digital marketing is the ability to do precise audience targeting.  An example of this is the ability to pick a very precise geographic area, such as a convention with known and defined customer interest, and target all mobile devices in the area of the convention with advertising aimed at a group known to have an interest in a particular product or service.  An add could be delivered via Google, Facebook, or other social media.  This is just one example of using digital media to reach a very specific audience.  Try doing that with a Newspaper Add.

Accountants Dumpster Diving?

There may be cash in those construction dumpsters.  Under the final tangible property regulations issued in September, you can write off the remaining life of certain items that you removed or abandoned in place in a commercial building and get a tax deduction based on the remaining useful life of that item at the time it was disposed of or abandoned…..but don’t expect your accountants to go dumpster diving.

We are currently still in a “catch up” period. And if you want to go back in time on past parts removed you’ll have to do it prior to the end of tax year 2013 according to Jonathan Frizzell of Cost Segregation Services, Inc. (CSSI).  CSSI has the engineering and accounting expertise to value the assets removed and provide proper documentation for your Tax Professional to include with your 2013 tax return.

If you have changed out a roof or renovated your building recently, and particularly if you have replaced and disposed of roofing, plumbing, electrical equipment, HVAC equipment, walls, doors, or partition, give Jonathan a call at 206-399-7769, to discuss and estimate your qualifying deductions.  You may be eligible for a nice check from the IRS.